UMH Properties, Northwest Ohio Industry Reps, Players Offer New Meaning to ‘Home Game’
UMH Properties was the title sponsor for the Second Annual Independence Bowl in Northeast Ohio, a hotbed for high school football talent nationally.
The game featured former All-Stars of the Northwest High School football team of Canal Fulton, Ohio, against the military veterans and semi-pro laden “Team Red, White and Blue”.
UMH displayed a new manufactured home at the game. Other promotions included sponsorship of radio powerhouse Q92’s game broadcast. Also, regional cable TV provider Massillon Cable aired the game through the region.
Ohio Manufactured Housing Association Executive Director Tim Williams saw limited action in the game, a summer scrimmage. He joined his much younger teammates, including his son, Todd, on the field.
Northwest won the 2019 Independence Bowl 28-0.
The victory came on the arm and legs of 2010 all-state and former college quarterback Bryan Jones. He rushed for nearly 100 yards while throwing for more than 200 yards, including three touchdowns through the air.
UMH Provides Creative Approach to Industry Promotions
UMH’s industry promotion comes on the heels of its home display on the National Mall in Washington, D.C. The company also has been a primary sponsor of the Eastern Ohio Manufactured Homes Show.
“The tremendous and innovative promotions of our industry by UMH in non-traditional settings present our homes to an expanded demographic of future consumers,” said Williams, a former Northwest football player. “Numerous fans at the June Bowl game expressed their amazement at the quality, amenities and ‘wow factor’ of the UMH home. OMHA also thanks UMH for its promotion of our industry in Ohio.”
UMH’s Ohio Regional Manager Angi Smith, Director of Public Relations Kristi McGovern and Mansion Sales Representative Dave Taylor joined Williams’ All-Stars. They served as co-captains for the pre-game coin toss.
OMHA, various Northwest Athletics and Canal Fulton social media posts reached over 15,000 people throughout the two-month promotion leading up to the game. Local businesses including several realtors served as associate sponsors supporting the efforts.