The Florida Manufactured Housing Association Now Maintains Home Listings Through MHVillage
Florida Manufactured Housing Association, Inc. (FMHA), a not-for-profit organization dedicated to the promotion of manufactured home living in Florida, and MHVillage, the nation’s number one website for manufactured housing, have announced a partnership to maintain home listings on the FMHA consumer website, www.fmha.org.
MHVillage is the largest and most active manufactured home listing service in the country. In 2017, MHVillage.com had more than 25 million unique visitors and delivered more than 1.2 million sales leads. With that, advertisers turned more than $3 billion in sales transactions last year.
FMHA’s partnership with MHVillage will enhance the value of FMHA membership by giving members a leg up in the marketplace and significantly increasing the number of prospective home buyers who will view Florida manufactured housing listings. At the same time, FMHA will broaden its marketing platform to allow the association to educate more consumers about the advantages of manufactured housing and the Florida lifestyle.
Florida Manufactured Housing Association Member Benefits
“FMHA members will benefit in several ways from FMHA’s relationship with MHVillage. First, the home search on fmha.org will be streamlined and efficient so that site visitors will be able to readily find homes for sale or rent that meet their specific criteria,” FMHA Executive Director Jim Ayotte said. “Second, FMHA member home listings will be identified with an FMHA member logo on MHVillage. This identification will increase the credibility of the home seller and provide FMHA members with a competitive advantage.
The first-of-its-kind partnership between these two leading organizations is in step with the industry trend toward teaming and collaboration to achieve common goals and help raise the profile of manufactured housing.
Darren Krolewski is co-president and chief business development officer for MHVillage.
“Florida is a very important market for manufactured housing, and we value the relationship we’ve had with FMHA, its staff and members, throughout the history of our company,” Krolewski said. “This level of collaboration will benefit both home sellers and home buyers.”
How FMHA Members Will Navigate the Change
Transitioning to MHVillage for FMHA members who are existing MHVillage customers will be seamless. MHVillage will use the same data feeds to populate both the MHVillage and fmha.org websites. However, FMHA members who are not MHVillage advertisers will need to become customers of MHVillage to have their home listings searchable on fmha.org.
MHVillage has several options to accommodate the needs of professional home sellers starting at $49.95. To launch this new collaboration, MHVillage is offering a $50 account credit to FMHA members who have yet to advertise on MHVillage.
“We believe this partnership will show what can be done in other states and housing markets where a more streamlined and efficient listing service can help associations garner added attention from a highly targeted manufactured housing audience,” Krolewski said.