Michigan Manufactured Housing Association (MMHA) develops media campaign highlighting the benefits of manufactured homes.
OKEMOS, MI—With a surge in the economy and a growing interest in manufactured homes, the Michigan Manufactured Housing Association (MMHA) created a television and coordinating online media campaign highlighting the multiple benefits of manufactured home ownership.
In 2016, 2,379 single-section homes and 1,487 multi-section homes were shipped to Michigan. The MMHA wants to continue the industry’s momentum and educate potential home buyers on manufactured housing quality, style, lifestyle and affordability.
“We are targeting those who are looking for alternatives to traditional built homes,” said Bill Sheffer, executive director of MMHA. “These are people who expect quality and style for their home but don’t want the wait or costs associated with stick-built homes.”
In early March, the MMHA launched a digital online ad and remarketing campaign to encourage potential home buyers to visit the MMHA website to learn more about the industry and find home sellers and communities in Michigan, at michhome.org. In the first 30 days of the online campaign, the ads delivered 840,000 impressions and nearly 1,800 clicks to the website.
In addition, the MMHA created a state-wide TV campaign airing on the Comcast cable network. Two, 15-second commercials were developed and displayed as “bookends.” The campaign will run thru April 22.
The “Discover the Potential” campaign features photos of trend-setting home features and beautiful communities while acknowledging there are more than 300 manufactured home communities and sellers in Michigan.
The Michigan Manufactured Housing Association is dedicated to educating the public about the benefits of manufactured and modular home living and connecting people interested in finding a community or home with its members. MMHA is one of Michigan’s oldest trade associations, founded in 1941. MMHA is a nonprofit association representing the manufactured and modular home industry in Michigan. MMHA works to improve the image of manufactured and modular housing by educating consumers, media and government about the quality, affordability, design and beauty of the homes.
For more information, visit the Michigan Manufactured Housing Association at www.michhome.org or contact MMHA, 2222 Association Drive, Okemos, MI 48864-5978; 517.349.3300.