Marketing to the Retirement Age Consumer

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Loving Senior Couple Standing in Grass Field Looking Over at Ghosted House on the Horizon.

 

The marketing and advertising world is ever changing, and something we hear quite a bit is that you have to keep on top of the next generation, making sure everything is new, exciting and changing with the time.

While these are important factors, in our industry it’s also important to maintain and customize your advertising to the generations that are looking to retire!

 

Some key details about your community, your home, or the area your home is located can be ideal for a retirement-age buyer. Here are some items you want to be sure to include:

Is your community an “Age Restricted” community?

Some communities require their home owners to be 55+ in an effort to maintain an environment suitable for this demographic that’s looking to retire. This is important to add to your community listing and your home listing. It is also helpful to note if your community allows exceptions to this rule.

Does your community allow Pets?

Not only do you want to include in your advertisements if the community allows pets, but it is helpful to detail specific restrictions. Some allow cats but not dogs. Some allow cats and dogs but only certain breeds or dogs of a certain weight. All of these details are incredibly important since no one wants to leave behind their furry family member!

Is the home accessible?

Some homes have modifications added to allow more accessibility for an individual who has a disability. If your home or the community has any specific features that would be helpful or useful for someone in this position be sure and include this in the description.

What is the community like?

We all have our own idea of what our “perfect” retirement environment would be. Is your community on the waterfront with access to fishing, or walks through a wooded path? Or maybe your community is a social one with planned activities and a game room. Either way letting the buyer looking to retire know what the atmosphere of the community provides can be essential.

What is the area like?

Similar to the including details about the community, accessibility to grocery stores, shopping malls, cultural events and other local attractions are great details to provide your buyer.

While these tips might sound simple to include, they can make the difference in turning that interested shopper into a buyer!