“Have it Made” Campaign Encourages Home Buyers to Consider Clayton Built® Homes as Solution to Affordable Housing Crisis
MARYVILLE, Tenn., Sept. 1, 2017— Clayton Homes has kicked off its biggest marketing campaign to date, focusing “Have it Made” on the company’s building process helps provide affordable housing to hardworking families.
The Have It Made® campaign will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
Clayton partnered with Boulder, Colo. ad agency Made to create the campaign. It focuses on one message: Clayton Built® homes are a solution to the growing need for affordable housing in this country.
According to the U.S. Census Bureau, the average cost of a new single family site-built home with land is approaching $380,000 while today’s manufactured home can be purchased for significantly less.
“We are facing an affordable housing crisis in this country,” Clayton said. “But contrary to popular belief, buying a manufactured home doesn’t mean sacrificing quality or luxurious amenities. Prefabulous homes today are stylish and modern, with open floor plans and smart features. Our homes are available with many energy-efficient, modern conveniences such as Low-E windows, smart thermostats, upgradeable insulation and the latest in interior design innovations.”
The Have It Made® Campaign challenges the outdated stigma associated with homes built in home building facilities and delivered in sections to their final locations. Clayton Built® homes are constructed indoors to avoid water damage and weather delays to create long-term value from the use of economies of scale. The homes are built to highly regulated building standards which means that every home undergoes both comprehensive internal inspections as well as a third party inspection at some point in the construction process to ensure quality.
Additionally, 38 of Clayton’s 40 home building facilities are ISO 14001 registered for green building practices. The remaining two are in process of registration. This means that Clayton homes are constructed in an environment that produces minimal waste.