In Recognition of the Highest Achievements in Manufactured Housing
Bruce Savage began his career at MHI seizing on the opportunity to modernize the logo and re-design all print materials. He was dedicated to the goal of improving the perception of modern manufactured homes and recognized that an updated logo and well-designed materials would reflect the industry’s evolution and ability to respond to consumers’ changing preferences in housing. The brand identity Savage developed for MHI lives on today, and continues to have a contemporary feel.
As head of MHI’s public relations and communications department, Savage advanced unique programs to showcase the industry and its homes. The Urban Design Project built the first HUD Code manufactured home in the District of Columbia, demonstrating the viability of manufactured homes in urban settings. The home was visited by staff of local government, regulatory agencies, and by members of Congress. The successful project was duplicated in several cities across the U.S.
In the aftermath of Hurricane Katrina, Savage led the development of comprehensive resources to promote the use of manufactured and modular homes for MHI’s Gulf Coast Housing Initiative conference that attracted nearly 1,000 attendees.
During his career, Savage supervised the launch of Modern Homes magazine, MHI’s four-color, bi-monthly magazine that promoted modern manufactured and modular homes and spotlighted industry leaders, innovations, and current legislative and regulatory issues. He created media relations and crisis communication training for the industry that was utilized on both the national and state levels. He facilitated focus groups to uncover information on consumer attitudes, experiences, and beliefs about manufactured homes. Savage began MHI’s annual industry awards program that recognizes excellence in all industry sectors including from its manufacturers, retailers, communities, lenders, and suppliers. One of Savage’s goals was to build a library of photo resources that enabled MHI to better represent the industry in print publications and other media. Those images are shared and used throughout the industry today.
Bruce was exceptionally dedicated to serving MHI’s members and meeting their needs for public relations and communications tools. For many years, Bruce worked cooperatively with MHI’s staff, members and state association executives to advance the industry’s goals and in the process developed lasting friendships. Sadly, Bruce passed away in January of 2021. He is greatly missed.
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