The Power of Your Sales Caption


Is Your Home Sales Caption as effective as it could be?

MHVillage offers a space in its home listings for a “Sales Caption” for Featured and Premium Home Listings.

This space will allow you to enter a sentence that will show above your listing in a search result. You want to include an offer or something that is eye-catching. The goal is to get the customer to click on your ad from the search result.

Sales Caption
This one is an attention grabber.

Often, I come across Featured and Premium Listings on our site where the seller has entered a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

Sales Caption
Example of information unnecessarily repeated.

While “Best Value”, “In A Great Community” or “Beautiful New Home” sales captions sound okay, they’re not very inviting. Often, the same simple sales caption appears on multiple listings, even on the same page. Try for some varied language that will hook the reader.

Also, if you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive homes if the caption fails to explain why the home is costs more. Some likely features that increase home value include a home located on land, or one that is newly renovated or fully furnished.

So how do you ensure you are getting the most out of your sales caption?

Here are a few tips:

  1. Research for the Sales Caption: You want your home to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details for the Sales Caption: Try to find something unique about your ad that you can highlight in the caption. For example:

“Fully furnished, renovated home, with open floor plan”

  1. Current and Updated Sales Caption: One of the benefits of online advertising is you can update your information at any time. So you can change your caption at any time, based on any incentives you might be willing to offer as the seller.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance or if you have any questions, please feel free to contact our customer service.