MMHA Home Showcase Emphasizes Flexibility of Manufactured Housing

OKEMOS, Mich. — The Michigan Manufactured Housing Association (MMHA) recently put on its second MMHA Home Showcase. It presented six manufactured homes to nearly 5,000 attendees at The Novi Home Show.

Adventure Homes, Champion Home Builders, Skyline Homes, Clayton Homes and Manufactured Housing Enterprises brought news homes to the show. Each home highlighted an array of styles, sizes and prices available from MMHA members.

The show homes ranged in size from a 746 square-foot single-section to a 2,100 square-foot multi-section. Attendees were able to see open floor plans, built-in entertainment centers, gourmet kitchen islands, fireplaces and porches.

Each home at Suburban Collection Showplace in Novi, Mich., was well-appointed and staged for the show.

Professional, Consumer Feedback Affirm Direction of Design & Feature Options

“The MMHA Home Showcase, held in conjunction with The Novi Home Show, was the perfect setting to highlight these stylish, beautiful homes,” said Darren Ing, show director of MMHA. “To hear so many people complimenting the homes, designs and styling was exciting and encouraging.”

Prior to the opening of the MMHA Showcase Oct. 13, the MMHA hosted an industry-only reception where more than 125 MMHA members, legislative representatives and others involved in the business of manufactured housing mingled in the displayed homes.

Social Media Tour Garners Wide Attention

Additionally, a 5-minute Facebook Live tour of the new Catena home garnered more than 7,000 views, reached 22,000 people and had nearly 450 post engagements.

“After the positive responses from manufacturers, community operators and the general public regarding the MMHA Home Showcase last year, the association decided it was definitely worth the time and effort to bring these homes to the public again,” said Richard Winkleman, director of community operations for AJR Development and MMHA board of directors president.

The Michigan Manufactured Housing Association educates the public about the benefits of manufactured and modular home living, and connects people interested in a community or home with MMHA members.

MMHA is one of Michigan’s oldest trade associations, founded in 1941. MMHA is a nonprofit association that represents the manufactured home industry in Michigan. For more information, visit the Michigan Manufactured Housing Association.

This Novi Home Show/MMHA Showcase recap was provided to MHVillage by Gretchen A. Monette of All Seasons Communications.