Clayton Launches Home Previewer® Augmented Reality Mobile App
National homebuilder introduces high tech home shopping with enhanced interactive functionality for homebuyers
MARYVILLE, Tenn. (July 10, 2017) – Home shoppers can use augmented reality to visualize how their potential new home may look like on their land before they break ground.
Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders, announced the release of Home Previewer®, an iPhone® compatible app. The app allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store®.
Experience the interactive Multichannel News Release here.
Industry Use of Augmented Reality
“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to being a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”
The Home Previewer® app, is the creation of Boulder, Colo., ad agency Made. It allows users to digitally anchor a home model from a list of model choices to the future home location using augmented reality. The app makes it appear as if the home is actually already there.
When the home is anchored, the user can walk around the 3D rendered image. It then can be viewed from all angles on its future site. Users can take pictures of the house in its physical setting and share them with friends and family.
More Tech to Come
Clayton intends in the coming year to introduce a wide variety of digital tools.
These tools aim to aid customers as they visit local home centers and tour homes on location, devices on hand. We want to make the home shopping experience fun, personal and informative. Home Previewer™ is the first mobile app of its kind in the manufactured home building industry. This app follows the 2015 release of the MyMobi Home Finder® application. It was launched to provide location, pricing and the ability select homes they would like to visit in person.
“Everyone should be able to have a beautiful, affordable slice of the world to call their own,” Clayton said. “We see interactive digital tools like this Home Previewer® app as one way to deliver on extraordinary experiences for our customers every day. We want our homebuyers to feel confident about the smart choice they’re making.”